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    "0:0:04^Your organization's marketing success depends on its ability to maximize revenue opportunities and workflow efficiencies.",
    "0:0:12^Microsoft Dynamics® CRM is a full suite of customer management solutions for marketing, sales, and service organizations that’s easy to adopt and quick to learn.",
	"0:0:22^That’s because it uses applications your people already know, like Microsoft Office Outlook, Excel, and Word.",
    "0:0:30^Today we’ll be talking about the marketing module, and how it helps you achieve superior segmentation, streamline marketing campaigns, intuitively track responses, and gain actionable insights into your marketing efforts.",
    "0:0:44^First, let’s look at how you can hit the right target audience every time.",
    "0:0:48^Microsoft Dynamics CRM has a number of powerful tools that helps accurately segment data and quickly create target lists.",
    "0:0:56^Here’s Julia, our Contoso marketing specialist.",
    "0:1:00^Whenever I create a new program, I examine the effectiveness of previous campaigns.",
    "0:1:05^From a simple marketing dashboard, I can see that the most effective leads have come from our CEO Breakfast Series event.",
    "0:1:13^I’ll be doing this event in Chicago for the first time, so I’ll need a new target list.",
    "0:1:18^I can easily create a list based on a specific set of criteria. In this case, I am looking for executives who live in the Chicago area and have indicated interest in our products.",
    "0:1:29^But it’ll be hard to generate enough leads based on this list. So I’m going to import contacts from an outside source.",
    "0:1:37^This automated process even eliminates duplicates for me.",
    "0:1:40^Now I have a highly relevant target list that includes a good mix of both existing prospects and outside contacts.",
    "0:1:48^Segmenting data like this to create bulls-eye target lists dramatically increases the impact of my marketing programs.",
    "0:1:55^The next step is to create an effective marketing campaign that will get real results.",
    "0:2:00^Microsoft Dynamics CRM helps you do that by automating key manual tasks and streamlining the campaign process.",
    "0:2:08^Here’s Julia, the Contoso marketing specialist again:",
    "0:2:11^I can instantly create a new campaign with a few clicks — or use a more sophisticated feature for more complex campaigns.",
    "0:2:19^Here’s how I access campaigns and their related data directly from Microsoft Office Outlook, a program I use everyday for other tasks as well.",
    "0:2:28^In this case, I need to get a campaign out fast, so I’m going to use the Quick Campaign Wizard.",
    "0:2:34^As you can see, the system guides me through the campaign creation process and I am done in just a few clicks.",
	"0:2:40^Now it’s time to send the campaign out. One thing that makes my job easier is the built-in mail merge. The system automatically creates and distributes personalized emails to everyone on my list.",
    "0:2:52^Another thing that’s really helpful is that the system tracks who has indicated “subscribe” or “unsubscribe,” so I don’t have to worry about sending unwanted communications.",
    "0:3:03^It really is that easy now to create and launch a campaign.",
    "0:3:07^Now let’s see how Microsoft Dynamics CRM tracks responses to help identify the best performing campaigns. It does this by...",
    "0:3:15^providing a broad range of response tracking methods and automating best practices.",
    "0:3:21^Julia, our Contoso marketing specialist, explains it this way:",
    "0:3:25^Prospects can respond to the campaign in a number of different ways. They can send an e-mail reply, or indicate a response if they were contacted by phone.",
    "0:3:34^I can create workflows to automate any number of common procedures. This one automates the response tracking process, scoring responses based on pre-defined criteria.",
    "0:3:45^My workflows also automate key follow-up actions. For example, the system now immediately sends a confirmation email to everyone who signs up.",
    "0:3:54^And I created this workflow to flag prospects that are interested in related products so I can maximize cross-sell opportunities later.",
    "0:4:04^Then, with just a few clicks, I can qualify and convert leads into opportunities for the sales team, who receive a complete history of all our interactions with that prospect.",
	"0:4:14^By being more efficient and accurate in tracking responses and qualifying leads, I can ensure a seamless handoff to the sales team to improve our conversion rates.",
    "0:4:24^Creating and executing effective campaigns can only happen if you’re able to track the results and gain visibility into business data.",
    "0:4:32^Microsoft Dynamics CRM helps you do that by empowering marketing professionals with intuitive reporting features and providing a broad range of analysis capabilities.",
    "0:4:43^Here’s Peter, our Contoso marketing manager:",
    "0:4:46^Julia showed you how we can track and monitor leads throughout the lifetime of a campaign. What I need then as a manager is the ability to check the effectiveness of those campaigns.",
    "0:4:56^Now I can do that easily by instantly calling up a default report that compares the cost against revenue for each campaign.",
	"0:5:04^If I want to gain a broader perspective on key metrics, I can track them on my marketing dashboard. You can see how it shows me a 360-degree view of our marketing efforts, which lets me instantly gauge the health of the business.",
	"0:5:16^Now and then the executive team wants to see data they’ve never needed before. For those unexpected requests – let’s say, an analysis on leads by industry – I can easily create custom reports with just a few clicks.",
	"0:5:29^I also need to identify key trends. For example, drill-down analysis can reveal the campaigns that resulted in the highest conversion rates for customers.",
	"0:5:38^As of now, the two highest are the CEO Breakfast Event and the Customer Success Story Webcast. Knowing that, I’ll ask Julia to test a combined program to see if that improves conversion rates.",
	"0:5:49^I now have the power to optimize my marketing efforts with instant insight where I need it most: at my fingertips!",
	"0:5:57^Now you’ve seen how Microsoft Dynamics CRM can help you achieve superior segmentation, streamline marketing campaigns, intuitively track responses, and gain actionable insights into your marketing efforts.",
	"0:6:11^To learn more, go to Microsoft.com/CRM, or contact your local sales representative."
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