Microsoft Dynamics CRM

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Customer Videos


Customer Videos


Media Organizations

Microsoft Dynamics CRM helps media companies become more successful by better serving the needs of their audiences and partners. With a Microsoft Dynamics CRM solution, you can:

  • Profile audiences more effectively and provide clients with consistent, high-quality service.
  • Develop deeper relationships with advertisers and track complex interactions with content licensees and content providers.
  • Rapidly develop media, content, and business applications using the xRM framework.
  • Advertising

    Improve your service quality and build deep, long-lasting relationships with your clients with Microsoft Dynamics CRM. Become more competitive with access to a history of client interactions, flexible workflows, and a Web deployment option.

    • Ensure consistency in client interactions, and craft highly collaborative work environments for account teams.
    • Gain greater insights into your client’s advertising needs to deliver better, more customized offerings.
    • Create greater efficiencies across your account teams by using Microsoft Dynamics CRM with Microsoft Office SharePoint Server.
    • Speed up repetitive processes, such as service requests and order confirmations, and respond quickly to unforeseen demands.
    • Gain more time with clients by automating administrative tasks.
    • Get employees quickly up to speed on CRM with a familiar user interface and native integration with Microsoft Office Outlook.
  • Broadcasting

    With Microsoft Dynamics CRM, broadcasters can streamline processes to support the ad sales process, capture audience requests and call-ins, deliver better service, and efficiently manage relationships with advertisers, audiences, content licensees, and content providers.

    • Tailor service to specific customer needs with a 360-degree view of the customer.
    • Maximize upselling and cross-selling across formats and channels.
    • Support cross-channel advertising campaigns.
    • Negotiate rates and placements more effectively.
    • Profile and target your audience better by using actual customer data.
    • Efficiently manage interactions with authors, spokespeople, and others to avoid duplicating efforts.
    • Create a profile of each content provider and make provider contacts available for activities such as a “call for content.”
    • Track and share information about interactions with content providers.
  • Publishing

    Publishers can tap the power of Microsoft Dynamics CRM to automate processes, make ad sales easier, and effectively manage relationships with advertisers, audiences, content licensees, and content providers.

    • Deliver better service through a 360-degree view of customers and their needs.
    • Maximize upselling and cross-selling across formats and channels.
    • Improve your ability to negotiate with distributors.
    • Handle consumer inquiries more efficiently.
    • Profile and target audiences better by using actual customer data.
    • Prepare for and track the typically complex interactions with content licensees.
    • Manage interactions with authors, spokespeople, and others more efficiently.
    • Create a profile of each content provider and make content provider contacts available for such activities as a “call for content.”
    • Track and share information about interactions with content providers.
  • Studios/Post-Production

    Improve your service quality and achieve deep, long-lasting relationships with your clients with Microsoft Dynamics CRM. Become more competitive with a history of client interactions, flexible workflows, a Web deployment option, and interoperability with your existing Microsoft software.

    • Deliver consistent, high-quality service in all your client interactions.
    • Achieve deeper insights to provide service that is targeted to specific client needs.
    • Get even more value by using Microsoft Dynamics CRM with Microsoft Office SharePoint Server to provide an intranet or a self-service portal for your clients.
    • Speed up repetitive processes, such as service requests and order confirmations, and respond quickly to unforeseen demands.
    • Gain more time with clients by automating processes to reduce administrative tasks.
    • Take advantage of the familiar user interface and interoperability with Microsoft Office Outlook to speed adoption of Microsoft Dynamics CRM and quickly see results.

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