With Microsoft Dynamics CRM, broadcasters can streamline processes to support the
ad sales process, capture audience requests and call-ins, deliver better service,
and efficiently manage relationships with advertisers, audiences, content licensees,
and content providers.
- Tailor service to specific customer needs with a 360-degree view of the customer.
- Maximize upselling and cross-selling across formats and channels.
- Support cross-channel advertising campaigns.
- Negotiate rates and placements more effectively.
- Profile and target your audience better by using actual customer data.
- Efficiently manage interactions with authors, spokespeople, and others to avoid
- Create a profile of each content provider and make provider contacts available for
activities such as a “call for content.”
- Track and share information about interactions with content providers.