Third-party ratings and reviews
"The risk-adjusted ROI of 243 percent, along with a rapid payback period (breakeven point), raises confidence that the investment [in Microsoft Dynamics CRM Online] is likely to produce a positive outcome, especially after the risks and uncertainty that may affect the project have been considered, quantified, and incorporated into the business case."
The Total Economic Impact of Microsoft Dynamics CRM 2011, a commissioned study conducted by Forrester Consulting on behalf of Microsoft
May 2011
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"[Microsoft Dynamics CRM] provides very strong sales force automation and strong capabilities in the areas of marketing automation, customer data management, customer service, and analytics."
"The Forrester Wave: CRM Suites For Midsized Organizations, Q2 2010"
June, 2010
"Microsoft Dynamics CRM shines by offering flexibility for large and midsized organizations. [It] competes well on price compared with its major competitors, and this favorable price/value profile is capturing buyer interest in the large-organization segment."
"The Forrester Wave: CRM Suites for Large Organizations, Q2 2010"
June, 2010
"Microsoft gets high marks for flexible customer service solutions. It supports flexible options in deployment (on-premises, on-demand, and partner-hosted deployments); how to pay (license, subscribe, finance); and how to use (Outlook client, browser, SharePoint site, other interfaces)."
"The Forrester Wave: CRM Suites Customer Service Solutions, Q3 2010"
June, 2010
"Microsoft is also wise to keep strengthening ties between CRM and Office, since Salesforce.com can't compete as well there."
China Martens
Senior Analyst, Enterprise Software
Independent IT analyst firm The 451 Group
"Microsoft's integration with its Office products, specifically Outlook, is a strong differentiator for the company."
Warren Wilson
Ovum SearchCRM
July 12, 2010
"[Microsoft Dynamics CRM 2011] will seem familiar in that it looks and feels like a Microsoft Office application… Dynamics CRM 2011 is described as intelligent in that it embeds multiple, real-time dashboards that change views as users explore and drill-down on data… Dynamics CRM 2011 is connected in that it is integrated with Microsoft SharePoint, whereby links to repositories can be embedded within and provisioned by the application."
Doug Henschen
InformationWeek
July 12, 2010